More than a decade ago, Scion embarked on a mission to give drivers smart, practical cars that never sacrificed fun. Born in Toyota’s garage in 2003 as an innovation lab for experimenting with bold, new designs, Scion never strayed from its original roots, always maintaining and nurturing its ties to Toyota.
Mellowtek and its precursor, Fresh*Machine, were the first agency to work with Toyota in the development of the SCION brand.
As Fresh*Machine’s co-founder and Creative Director, Wyndham led all brand strategy efforts for creating the SCION mark, created the launch digital campaigns and site and developed the identity for Toyota.
Over 1MM Scions were sold in North America.
Brand & Co.
Agency, Brand, Creative, Design, Digital, Marketing